What is CTR?

CTR (Click-Through Rate) is a digital marketing metric that measures the percentage of people who click on a link, advertisement, search result, or other clickable content after seeing it.

CTR formula

CTR = (Clicks ÷ Impressions) × 100

For example, if an advertisement receives 200 clicks from 10,000 impressions:

CTR = (200 ÷ 10,000) × 100 = 2%

So, the advertisement has a 2% CTR.

Why CTR is important

• Measures how effectively content attracts clicks.
• Helps evaluate the relevance of ads, headlines, and calls to action.
• Helps compare the performance of different campaigns or ads.
• Can indicate how interested an audience is in the displayed content.

Important: CTR measures click engagement, not conversions or revenue. A high CTR does not necessarily mean a campaign is profitable or generating sales.