CRM software manages interactions with customers and leads.
NOIR & BLANCO COMMUNITY
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CRM (Customer Relationship Management) in marketing is the practice of managing and analyzing interactions with current and potential customers to improve relationships, increase customer retention, and drive sales.
A CRM system stores customer information such as contact details, purchase history, communication records, and preferences, allowing businesses to deliver personalized marketing campaigns and better customer experiences.
Answer: CRM in marketing is the process and software used to manage customer relationships and interactions in order to improve engagement, retention, and sales.