What is content trustworthiness?

Content trustworthiness is the degree to which information is accurate, reliable, transparent, and dependable for users and search engines. Trustworthy content is factually correct, up to date, supported by credible sources, free from misleading claims, and created or reviewed by knowledgeable authors. It also includes transparent authorship, clear business information, and secure website practices such as HTTPS. High content trustworthiness strengthens E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), improves user confidence, and increases the likelihood of content being ranked, cited, and featured in AI-powered search experiences such as AI Overviews and answer engines.