It redirects visitors to the appropriate regional domain.
NOIR & BLANCO COMMUNITY
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Automatic domain redirection in Shopify is a feature that can direct customers to the appropriate country or market-specific domain based on their location.
For example, a store might use:
example.comfor the United Statesexample.co.ukfor the United Kingdomexample.infor IndiaWhen enabled and properly configured, Shopify can use a visitor’s location to redirect them to the relevant domain or market experience.
This can help provide localized currencies, languages, and content, but merchants should configure it carefully because automatic redirects can affect customer experience and international SEO.