AI monitoring of online conversations and brand mentions.
NOIR & BLANCO COMMUNITY
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AI social listening is the use of artificial intelligence to monitor and analyze conversations, mentions, comments, reviews, and discussions about a brand, product, competitor, or topic across social and digital platforms.
AI can process large volumes of online conversations and identify patterns that may be difficult to find manually.
AI social listening can help businesses:
For example, an ecommerce brand could use AI social listening to analyze thousands of comments about a product and identify recurring complaints about sizing or delivery, helping the business investigate those issues.
AI social listening can provide faster insights from large amounts of public or permitted data, but AI may misunderstand sarcasm, context, slang, or ambiguous language. Human review is therefore important when making significant business decisions based on these insights.