What is AI-powered personalization?

AI-powered personalization uses artificial intelligence to tailor a customer’s shopping or marketing experience based on their behavior, preferences, interests, and interactions with a business.

AI analyzes data such as browsing history, purchase history, search activity, cart contents, customer segments, and engagement to determine what content, products, offers, or messages may be most relevant to each customer.

Common applications include:

• Personalized product recommendations
• Customized website content and offers
• Personalized email and SMS campaigns
• Targeted promotions and discounts
• AI-driven search results
• Personalized customer support
• Product recommendations based on browsing or purchase behavior

For example, an ecommerce store may use AI to recognize that a customer frequently views running shoes and then display relevant running products, accessories, and offers.

AI-powered personalization can improve relevance, engagement, and conversion opportunities, but businesses should use customer data responsibly and follow applicable privacy and consent requirements.