What is AI email personalization?

AI email personalization uses artificial intelligence to customize email content for individual subscribers or audience segments based on their behavior, preferences, purchase history, interests, and engagement.

AI analyzes customer data to determine which messages, products, offers, content, and sending times may be most relevant to each recipient.

AI email personalization can include:

• Personalized subject lines
• Customer-specific product recommendations
• Customized offers and promotions
• Content based on browsing or purchase history
• Personalized calls to action
• Different messages for different customer segments
• AI-optimized sending times
• Personalized follow-up sequences

For example, an ecommerce store could send a customer recommendations based on products they previously viewed or purchased rather than sending the same email to every subscriber.

AI email personalization can improve relevance, engagement, and conversion opportunities, but businesses should use customer data responsibly and follow applicable privacy and consent requirements.