What is AI bidding automation?

AI bidding automation is the use of artificial intelligence and machine learning to automatically adjust advertising bids based on factors that may affect the likelihood and value of a desired outcome, such as a click, lead, or purchase.

Instead of manually setting bids for every keyword, audience, or placement, an AI bidding system analyzes signals such as device, location, time, audience behavior, search context, historical performance, and conversion data to determine appropriate bids.

AI bidding automation can help with:

• Automatically adjusting ad bids
• Optimizing toward conversions or conversion value
• Managing bids across large campaigns
• Responding to changing competition and demand
• Allocating bids based on predicted performance
• Reducing manual campaign-management work
• Testing and adapting bidding strategies

For example, an ecommerce advertiser may use automated bidding to bid more aggressively when the system predicts that a user is likely to make a purchase and adjust bids downward when the predicted conversion value is lower.

AI bidding can improve scalability and campaign efficiency, but results depend on accurate conversion tracking, sufficient data, appropriate goals, and properly configured campaign settings.