What is a social media takeover?

A social media takeover is a campaign where an influencer, creator, employee, or other guest temporarily takes control of a brand’s social media account to create and publish content for a specific period.

During a takeover, the guest may:

• Publish stories, posts, reels, or live videos.
• Give followers a behind-the-scenes look at an event or experience.
• Demonstrate or review products.
• Host Q&A sessions or polls.
• Share their personal perspective about the brand.
• Interact directly with the brand’s audience.

Social media takeovers can help brands increase engagement, introduce the brand to the influencer’s audience, add authentic perspectives, and create fresh content. The brand should establish clear access, content, approval, security, and disclosure guidelines before the takeover begins.