A custom storefront is a fully customized front-end experience built with developer tools.
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A Shopify custom storefront is a storefront experience that is custom-designed or developed beyond the standard Shopify theme structure.
Merchants can use custom development to create unique:
A custom storefront can still use Shopify’s commerce infrastructure, such as products, checkout, orders, and inventory.
For more advanced implementations, Shopify also supports headless commerce, where technologies such as Hydrogen can be used to build a completely custom frontend while Shopify manages the commerce backend.