The primary domain is the main URL customers see for the Shopify store.
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A primary domain in Shopify is the main domain that customers use to access your online store. It is the domain Shopify displays in the customer-facing URLs, including your online store and checkout.
For example, if a store has
yourstore.myshopify.comandyourbrand.com, the merchant can setyourbrand.comas the primary domain so customers primarily see the branded domain.A primary domain helps provide a consistent, professional brand identity and can support a better customer experience.