What is a conversion?

A conversion occurs when a visitor completes a desired action that a business wants them to take on a website, store, or marketing campaign. The specific action considered a conversion depends on the business goal.

Examples of conversions:

1. Purchase – A customer completes an order.
2. Lead submission – A visitor submits a contact or inquiry form.
3. Newsletter signup – A visitor subscribes to an email list.
4. Account registration – A visitor creates an account.
5. Demo booking – A potential customer schedules a product demo.
6. Subscription – A user signs up for a paid service.
7. Download – A visitor downloads an ebook, guide, or other resource.

Ecommerce example

For a Shopify store, the primary conversion is usually a completed purchase. Other actions, such as adding a product to the cart or starting checkout, can be tracked as smaller or micro conversions.

In simple terms: a conversion is any measurable action that represents a visitor successfully achieving a business goal.