What customer data is typically migrated?

During a Magento-to-Shopify migration, customer data is typically migrated to preserve customer accounts, maintain business continuity, and provide a seamless shopping experience. The exact data transferred depends on the migration tools, customizations, and Shopify’s platform capabilities.

Customer data that is commonly migrated includes:

• Customer names (first and last name)
• Email addresses
• Phone numbers
• Billing addresses
• Shipping addresses
• Customer account information
• Customer groups or tags (mapped to Shopify tags where appropriate)
• Order history and previous purchases
• Account creation dates
• Marketing preferences (where supported and compliant with privacy regulations)
• Customer notes and internal comments
• Company information for B2B customers, if applicable

Data that may require special handling includes:

• Passwords: Customer passwords generally cannot be migrated because they are securely encrypted. Customers are usually asked to reset their passwords after migration.
• Loyalty points and rewards: These may be migrated using a compatible Shopify loyalty app or custom migration process.
• Store credit and gift card balances: These often require separate migration and validation.
• Customer wishlists: Shopify does not provide native wishlists, so a wishlist app may be needed to migrate this data.
• Saved payment methods: These typically cannot be migrated due to security and PCI compliance requirements.

After migration, merchants should verify:

• Customer records are complete and accurate.
• Addresses and contact information have been transferred correctly.
• Order history is accessible where applicable.
• Customer accounts function properly.
• Email notifications and password reset workflows work as expected.

Migrating customer data carefully helps preserve customer relationships, reduce friction after launch, and ensure a smooth transition from Magento to Shopify.