What are virtual influencers?

Virtual influencers are computer-generated or digitally created personalities that build audiences and influence people on social media. They are often designed with a specific appearance, personality, lifestyle, and brand identity, and can publish photos, videos, stories, and other content without being real human creators.

Brands may work with virtual influencers to:

• Promote products and services.
• Create highly controlled and consistent brand content.
• Reach younger, digitally engaged audiences.
• Experiment with futuristic or creative marketing campaigns.
• Produce content without traditional photoshoots or physical locations.
• Build fictional brand characters and communities.

Virtual influencers can be created using 3D modeling, computer graphics, animation, and generative AI. However, brands should clearly communicate when an influencer is virtual to maintain audience transparency and trust.