URL redirects automatically send visitors from old URLs to new Shopify URLs.
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URL redirects are rules that automatically send visitors and search engines from one URL to another.
For example:
Old URL:
example.com/old-productNew URL:
example.com/products/new-productA 301 redirect tells browsers and search engines that the page has permanently moved to a new URL.
Redirects are especially important during website migrations because they help prevent broken links, preserve user access, and retain SEO value from established URLs.