What are Shopify reports?

Shopify reports are data summaries in Shopify admin that help merchants analyze store performance and make informed business decisions.

They can provide insights into:

• Sales and orders – Revenue, order volume, average order value, and sales trends.
• Customers – New vs. returning customers and customer behavior.
• Inventory – Stock levels, product performance, and inventory movement.
• Marketing – Marketing activity and sales attributed to campaigns.
• Acquisition – Where store visitors and customers come from.
• Profit and finances – Financial performance, depending on the available reports.
• Product performance – Which products and variants generate the most sales.

Merchants can use reports to identify trends, measure performance, find opportunities, and improve business decisions.