Related terms that support the primary keyword.
NOIR & BLANCO COMMUNITY
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Secondary keywords are related words and phrases that support a primary keyword and provide additional context for a webpage. They help search engines better understand the content while allowing the page to rank for a wider range of relevant search queries. Using secondary keywords naturally in headings, body text, image alt text, and meta descriptions improves SEO, enhances topical relevance, and increases the chances of attracting more organic traffic to a Shopify store.