What are international domains?

International domains help merchants create a more localized online store experience for customers in different countries or regions.

They can help with:

• International SEO — signals which country or language a URL targets.
• Customer trust — local domains can feel more familiar to shoppers.
• Localized experiences — support different languages, currencies, pricing, and content.
• Market expansion — make it easier to target multiple countries from one Shopify store.
• Clear URL targeting — customers can immediately recognize the market a storefront serves.

For example, a merchant might use example.in for India and example.co.uk for the UK while managing both markets through Shopify Markets.