They tell search engines which language or region a page targets.
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Hreflang tags are HTML attributes that tell search engines which language and regional version of a webpage is intended for specific audiences.
For example:
en-US→ English for the United Statesen-GB→ English for the United Kingdomfr-FR→ French for FranceThey help search engines serve the appropriate language or regional URL to users and reduce the risk of different localized versions being treated as duplicate content.
For multilingual Shopify stores, hreflang is particularly useful when a store has different URLs for different languages or markets. Shopify can manage hreflang signals for supported international configurations.