What are customer-specific catalogs?

Customer-specific catalogs are customized product catalogs made available to particular B2B customers or customer groups. They allow suppliers to control which products a business customer can see or purchase and, where supported, what prices, quantities, or purchasing conditions apply.

Customer-specific catalogs can include:

• Selected products: Display only products relevant to a particular customer.
• Customer-specific pricing: Show negotiated or contract-based prices.
• Product availability: Restrict certain products to specific customers.
• Minimum order quantities (MOQs): Set required quantities for selected products.
• Volume or tiered pricing: Apply different prices based on order quantities.
• Customer-specific terms: Apply agreed purchasing or ordering conditions.

Example: A manufacturer supplies three different retailers. Each retailer receives a separate catalog containing its approved products and negotiated prices. When a retailer logs into its B2B account, it sees the products and pricing assigned to its company.

Customer-specific catalogs help simplify purchasing, support negotiated B2B relationships, reduce irrelevant product listings, and maintain controlled product access. They are particularly useful for wholesalers, distributors, manufacturers, and businesses with different product ranges or pricing agreements for different customers.