What are custom catalogs?

Custom catalogs are product collections created specifically for particular B2B customers, companies, or customer groups. They allow a business to control which products are available to specific buyers and can also define customer-specific pricing, quantities, or purchasing conditions.

Custom catalogs can include:

• Selected products: Show only products relevant to a particular company or industry.
• Customer-specific pricing: Offer negotiated or contract-based prices.
• Minimum order quantities (MOQs): Set minimum quantities for certain products.
• Product availability: Make certain products available only to selected customers.
• Volume pricing: Provide different prices based on order quantities.
• Regional or market-specific products: Display products according to location or business requirements.

Example: A packaging supplier could create a custom catalog for a restaurant chain containing only its approved boxes, containers, and labels, with negotiated prices and minimum order quantities.

Custom catalogs simplify B2B purchasing by giving each business customer a relevant and personalized product selection instead of requiring them to browse the entire catalog.