Examples include “Buy Now,” “Learn More,” “Sign Up,” and “Get Started.”
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A Call to Action (CTA) is a word, phrase, button, or message that encourages an audience to take a specific action. CTAs are used in advertisements, websites, landing pages, emails, social media posts, and eCommerce stores to guide users toward the next step, such as making a purchase, signing up, or contacting a business.
Common types of CTAs
CTA type
Common examples
Purpose
Purchase
Shop Now, Buy Now, Order Now
Encourage customers to purchase products.
Traffic
Learn More, Explore Now, Visit Website
Direct users to a website or landing page.
Lead generation
Sign Up, Get a Quote, Book a Consultation
Collect inquiries or customer information.
Engagement
Follow Us, Share This, Comment Below
Encourage interaction with content.
Download
Download Now, Get the Guide, Access Free Resources
Encourage users to obtain digital resources.
Registration
Register Now, Reserve Your Spot, Join Now
Encourage event or account registration.
Contact
Contact Us, Call Now, Send a Message
Help potential customers connect with a business.
Trial or offer
Start Free Trial, Get Your Free Demo, Claim Your Offer
Encourage users to try a service or redeem an offer.
Subscription
Subscribe Now, Join Our Newsletter
Build an ongoing communication relationship.
Urgency
Shop the Sale, Get It Today, Claim Before It Ends
Encourage timely action when the offer or deadline is genuine.
Examples of CTAs in advertising
Shop Now: A jewellery brand promotes engagement rings and directs users to its product collection.
Learn More: A Shopify agency explains its development services and sends users to a service page.
Get a Quote: A business invites potential customers to request pricing for a custom project.
Sign Up: An online store encourages visitors to join its newsletter for product updates.
Book a Consultation: An agency invites interested businesses to schedule a discovery call.
What makes a good CTA?
Clear: Tell users exactly what action to take.
Action-oriented: Use direct verbs such as Shop, Discover, Download, or Book.
Relevant: Match the CTA to the ad’s objective and audience.
Visible: Make buttons easy to find and use, especially on mobile devices.
Benefit-focused: Explain the value of taking action when appropriate.
Honest: Avoid misleading claims or false urgency.
In short: Common CTAs include Shop Now, Learn More, Sign Up, Buy Now, and Contact Us. The best CTA clearly communicates the next step and matches the goal of the marketing campaign.