What are commercial-intent keywords in jewellery SEO?

Commercial-intent keywords are search terms used by people who are actively researching or preparing to buy jewellery. These keywords indicate that the user is close to making a purchase and is comparing products, prices, or brands. Examples include “buy diamond engagement rings online,” “lab-grown diamond rings under ₹50,000,” “18K gold wedding bands,” or “best solitaire rings for women.” Optimizing product, category, and collection pages for commercial-intent keywords helps attract highly qualified traffic, improve search rankings for purchase-focused queries, and increase conversions and sales.