Online Store 2.0 components that apps can insert directly into themes.
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App blocks are customizable sections or components provided by Shopify apps that can be added directly to supported Shopify themes through the theme editor. They allow merchants to add app functionality—such as reviews, product recommendations, subscriptions, or promotional features—without modifying theme code. App blocks are part of Shopify’s Online Store 2.0 architecture and make store customization faster, easier, and more flexible.