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ajay
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Enlightened
Asked: 2026-05-15T16:16:15+05:30 In:

What analytics are available in Shopify admin?

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Sales, customer behavior, traffic, and conversion reports.

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1 Answer

  1. Pramendra Yadav
    Enlightened Founder @ NOIR & BLANCO

    Shopify Admin provides analytics and reports that help merchants understand store performance and make data-driven decisions.

    Common analytics include:

    • Sales and revenue — total sales, net sales, and average order value.
    • Orders — order volume and order-related trends.
    • Customers — new vs. returning customers and customer behavior.
    • Online store traffic — sessions, visitors, and traffic sources.
    • Conversion — conversion rate and checkout funnel activity.
    • Products — product sales and performance.
    • Inventory — stock levels and inventory movement.
    • Marketing — performance and sales attributed to marketing activities.
    • Financial data — payments, taxes, and related financial reports.

    The availability and level of detail of reports depend on the Shopify plan and the specific analytics feature.