Apps, large images, scripts, videos, and theme quality.
NOIR & BLANCO COMMUNITY
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Several factors affect Shopify store speed, including the theme’s code quality, image sizes, the number of installed apps, third-party scripts, large JavaScript and CSS files, videos, fonts, and overall page complexity. Excessive redirects, unoptimized media, and slow-loading external resources can also reduce performance. Optimizing these elements helps improve page load times, Core Web Vitals, SEO, user experience, and conversion rates.