Shopify development costs vary depending on design requirements, theme selection, custom functionality, integrations, number of templates and project complexity. A basic theme customization project can cost significantly less than a fully custom Shopify store. Agencies may charge a fixed project fee, hourly rate or milestone-based fee. The most reliable way to compare pricing is to compare detailed scopes rather than headline prices.
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In India, a Shopify development agency may charge from tens of thousands of rupees for a basic store to several lakhs for a custom storefront, complex integrations, or Shopify Plus project. The quote depends mainly on the scope, design, functionality, and support required.
Typical agency price ranges
Type of project
Indicative cost
Basic store setup
₹25,000–₹80,000
Standard theme customization
₹50,000–₹1.5 lakh
Premium, branded storefront
₹1.5–₹3 lakh
Fully custom Shopify theme
₹3–₹8 lakh+
Migration with integrations
₹75,000–₹6 lakh
Shopify Plus / complex build
₹3–₹20 lakh+
Ongoing development retainer
₹8,000–₹80,000+/month
These ranges reflect published India pricing guides and vary considerably by provider and scope.
What affects the agency’s quote?
Design: customizing a ready-made theme generally costs less than original UX and visual design.
Features: custom filters, subscriptions, bundles, B2B pricing, and bespoke workflows add work.
Integrations: ERP, CRM, shipping, inventory, and payment connections can increase cost.
Migration: moving products, customers, orders, URLs, and SEO data requires planning and testing.
Support: ongoing updates, CRO, performance work, and new features may be billed separately.
Important: The agency’s development fee is separate from Shopify’s subscription, paid themes and apps, payment-provider charges, and applicable GST. Get an itemized quote with deliverables, exclusions, milestones, and post-launch support clearly stated.