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ajay
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Enlightened
Asked: 2026-05-09T18:24:14+05:30 In:

How is CTR calculated?

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CTR = (Clicks ÷ Impressions) × 100

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1 Answer

  1. Pramendra Yadav
    Enlightened Founder @ NOIR & BLANCO

    CTR (Click-Through Rate) measures the percentage of people who click on an advertisement, link, email, or search result after seeing it.

    CTR formula

    CTR = (Number of Clicks ÷ Number of Impressions) × 100

    For example, if an ad receives 500 clicks and is shown 20,000 times:

    CTR = (500 ÷ 20,000) × 100 = 2.5%

    So, the ad has a 2.5% CTR.

    Why CTR is important

    • Measures how effectively an ad or link attracts attention.
    • Helps evaluate the relevance of an ad, headline, or call to action.
    • Useful for comparing different ads, keywords, campaigns, or email links.
    • A higher CTR generally indicates that more people are interested enough to click.

    Important: A high CTR does not automatically mean a campaign is successful. The clicks should also lead to desired outcomes such as conversions, purchases, or leads.