How important is page speed for jewellery SEO?

Page speed is extremely important for jewellery SEO because it directly affects user experience, search rankings, and conversion rates. A fast-loading website helps visitors browse product images, collections, and checkout pages without delays, reducing bounce rates and increasing engagement. Search engines also consider page speed and Core Web Vitals as ranking signals, making faster websites more likely to achieve better visibility in search results. By optimizing images, minimizing unnecessary code, enabling caching, and using a fast hosting environment, jewellery brands can improve SEO performance, enhance AI Discovery, and provide a smoother shopping experience that leads to more sales.