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NOIR & BLANCO begins by understanding the brand, products, target audience, website requirements and project scope. Depending on the project, the process can include UX planning, design or Figma implementation, Shopify development, integrations, responsive optimization, testing, launch and post-launch support. The exact process is adapted to the complexity and requirements of each project.
NOIR & BLANCO approaches Shopify website development by combining business strategy, UI/UX design, custom development, eCommerce integrations, and conversion optimization to create storefronts aligned with a brand’s goals and customer needs.
Its development approach can be understood through these stages:
1. Discovery and strategy: Understanding the brand, target audience, products, business objectives, technical requirements, budget, and project scope.
2. UI/UX design: Planning the website structure, navigation, customer journey, and responsive layouts. The design is tailored to the brand’s visual identity and shopping experience.
3. Shopify development: Building or customizing the Shopify theme, creating page templates and custom sections, and implementing functionality required by the business.
4. Integrations and configuration: Connecting payment, shipping, inventory, marketing, CRM, and other third-party tools, as needed.
5. SEO and performance: Addressing technical SEO, page structure, mobile usability, image optimization, and storefront performance during development.
6. Testing and launch: Checking product pages, navigation, cart, checkout, payments, integrations, and mobile responsiveness before publishing.
7. Ongoing optimization: Providing maintenance and support, and making improvements based on store performance and customer behavior where included in the engagement.
The central idea is to build a store around the brand’s requirements rather than relying on a generic template alone. The exact process and deliverables depend on the project scope and should be confirmed with the agency.