How does GEO differ from AEO?

GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) both focus on improving visibility in AI-powered search experiences, but they target different outcomes. AEO focuses on optimizing content so answer engines can provide direct responses to user questions, often through featured snippets, voice search, and AI-generated answers. GEO focuses on optimizing content so generative AI systems can discover, understand, and use it when creating AI-generated responses, summaries, and recommendations.

In simple terms, AEO aims to get your content selected as an answer, while GEO aims to get your brand or content included and cited in AI-generated responses. Both require clear content structure, strong E-E-A-T, semantic relevance, authoritative sources, and AI-friendly content formats.