It highlights savings and encourages purchases.
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Compare-at pricing can help sales by showing a product’s original or reference price alongside its current selling price.
For example:
Compare-at price: ₹2,999
Selling price: ₹1,999
This makes the discount more visible and can help customers quickly understand the potential savings.
Merchants can use compare-at pricing to:
Merchants should use compare-at prices accurately and in accordance with applicable pricing and advertising laws.