Can you run video ads on Reddit?

Yes. Reddit allows businesses to run video ads to promote products, demonstrate services, increase brand awareness, drive website traffic, and generate sales.

Reddit video ads can appear in users’ feeds on desktop and mobile, where they can autoplay.

Key features of Reddit video ads

1. Autoplay videos: Videos can automatically play in users’ feeds.

2. Multiple formats: Supports square (1:1), portrait (4:5), and landscape (16:9) videos.

3. Long-form videos: Supports videos up to 15 minutes.

4. Audience targeting: Target users based on interests, communities, and other available targeting options.

5. Call-to-action buttons: Encourage users to visit websites or explore products.

6. Performance tracking: Measure impressions, video views, clicks, and conversions.

How to create Reddit video ads

1. Create a Reddit Ads account.

2. Open Reddit Ads Manager.

3. Choose your campaign objective.

4. Select the Video Ad format.

5. Upload your video.

6. Add an engaging headline and destination URL.

7. Select your target audience.

8. Set your advertising budget and launch the campaign.

Best practices for Reddit video ads

• Keep videos short and engaging.

• Capture attention within the first few seconds.

• Use subtitles or text overlays.

• Show products in real-life situations.

• Include clear branding and CTAs.

• Test different video creatives.

Example

A jewellery brand can run a 15-second video ad showcasing engagement rings, highlighting their designs, and encouraging Reddit users to explore its online store.

Key takeaway: Reddit video ads help businesses communicate visually, attract relevant audiences, and encourage users to take action.