Can merchants switch between domain structures later?

Yes. Merchants can change their domain structure later, such as switching between a primary domain, subdomains, subfolders, or country-specific domains, depending on their Shopify Markets setup.

When changing the structure, merchants should carefully manage:

• 301 redirects from old URLs to the correct new URLs
• Internal links and navigation
• Canonical URLs and hreflang configuration
• Sitemap and indexing status
• Google Search Console and other SEO monitoring tools
• Market-specific language, currency, and content settings

A poorly planned domain change can cause temporary traffic or ranking fluctuations, so merchants should plan and test the migration carefully.