MARKETING

Click-through rate measures how many people clicked a link compared to how many viewed it.

CTA stands for Call to Action, which encourages users to take specific actions such as subscribing or buying.

Different platforms require different content formats and styles for better engagement.

Examples include blogs, social media, email campaigns, and online store pages.

A content calendar helps organize and schedule marketing content consistently.

A content strategy defines how content is used to achieve marketing goals and engage customers.

Content marketing involves creating blogs, videos, emails, and social posts to engage customers and build brand trust.

SEO helps customers discover stores through organic search results without ad spending.

Shopify Audiences generates targeted audience lists for advertising platforms like Meta and Google.

Shopify Collabs connects brands with creators and influencers for affiliate marketing.