MARKETING

Behavioral targeting uses user actions and online behavior to personalize ads.

Geographic targeting delivers ads based on user location.

Demographic targeting focuses on age, gender, income, education, or occupation.

Lookalike targeting helps advertisers reach users similar to existing customers.

Audience targeting involves selecting specific users based on demographics, interests, behavior, or intent.

Retargeting is a strategy that shows ads to users who previously interacted with a website or app.

Shopping ads showcase product images, prices, and store details directly in search results.

Video ads are promotional videos displayed on platforms like YouTube, Instagram, and TikTok.

Display ads are visual banner ads shown across websites and apps.

Search ads appear on search engine results pages based on user keywords.