MARKETING

Customer lifetime value estimates the total revenue a customer generates over time.

Ad personalization customizes ads based on user preferences and behavior.

Cross-device tracking identifies user interactions across multiple devices.

Omnichannel advertising creates consistent messaging across multiple channels.

Black Friday advertising focuses on promotional campaigns during major shopping events.

Seasonality refers to changes in performance during holidays or peak shopping periods.

A lifetime budget defines total spend for the entire campaign duration.

A daily budget sets the maximum amount spent per day.

Campaign budgeting determines how much money is allocated to advertising.

Automatic placements allow platforms to optimize where ads are shown.