MARKETING

Using influencer-created content across ads, websites, and marketing channels.

A CTA encourages audiences to take actions like buying, signing up, or visiting a website.

Influencers drive traffic and trust that encourage direct purchases.

Social commerce is selling products directly through social media platforms.

Using narratives and experiences to promote products naturally.

Content designed specifically to trigger likes, comments, or shares.

EMV estimates the value generated from influencer exposure organically.

CPA means cost per acquisition or conversion.

CPC stands for cost per click.

CPM means cost per thousand impressions.