NOIR & BLANCO COMMUNITY
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
What is Freeform exploration?
Freeform exploration is a customizable Shopify Analytics report that lets merchants choose the dimensions, metrics, filters, and visualization they want to analyze. It provides flexibility to investigate specific business questions and uncover trends that may not be visible in standard reports.
Freeform exploration is a customizable Shopify Analytics report that lets merchants choose the dimensions, metrics, filters, and visualization they want to analyze. It provides flexibility to investigate specific business questions and uncover trends that may not be visible in standard reports.
See lessWhat is Cohort analysis?
Cohort analysis is a method of analyzing groups of customers who share a common characteristic or starting point, such as their first purchase month. It tracks their behavior over time to measure retention, repeat purchases, and revenue, helping merchants understand long-term customer behavior.
What is a customer cohort?
A customer cohort is a group of customers who share a common characteristic or event during a specific period, such as customers who placed their first order in the same month. Cohort analysis allows merchants to track how that group behaves over time, including repeat purchases, retention, and reveRead more
A customer cohort is a group of customers who share a common characteristic or event during a specific period, such as customers who placed their first order in the same month. Cohort analysis allows merchants to track how that group behaves over time, including repeat purchases, retention, and revenue.
See lessWhy use cohort reports?
Cohort reports are useful for understanding how groups of customers behave over time. They help merchants: Measure customer retention Track repeat purchases Compare customer groups acquired at different times Identify changes in customer behavior Evaluate long-term customer value Improve retention aRead more
Cohort reports are useful for understanding how groups of customers behave over time. They help merchants:
- Measure customer retention
- Track repeat purchases
- Compare customer groups acquired at different times
- Identify changes in customer behavior
- Evaluate long-term customer value
- Improve retention and marketing strategies
See lessWhat metrics are commonly used in cohort analysis?
Common metrics used in cohort analysis include: Customer retention rate — percentage of customers who return and purchase again. Repeat purchase rate — percentage of customers who make additional purchases. Revenue per customer — revenue generated by customers in a cohort. Average order value (AOV)Read more
Can cohort reports be filtered?
Yes. Cohort reports can be filtered in Shopify Analytics. Merchants can apply available filters to focus on specific groups of customers, time periods, or other criteria and analyze retention and purchasing behavior more precisely.
What is customer retention?
Customer retention is the ability of a business to keep existing customers coming back and making additional purchases over time. In Shopify, retention analysis helps merchants understand repeat purchases, returning customers, and customer loyalty, so they can improve strategies for maintaining longRead more
What is customer acquisition analysis?
Customer acquisition analysis is the process of examining how new customers discover and reach a Shopify store and which sources lead to purchases. It helps merchants understand acquisition channels, customer behavior, and the effectiveness of marketing efforts so they can improve customer acquisitiRead more
Customer acquisition analysis is the process of examining how new customers discover and reach a Shopify store and which sources lead to purchases. It helps merchants understand acquisition channels, customer behavior, and the effectiveness of marketing efforts so they can improve customer acquisition strategies.
See lessWhat are report filters?
Report filters are conditions used to narrow the data displayed in a Shopify report. They allow merchants to focus on specific information, such as a particular date range, product, sales channel, customer group, or other criteria, making reports easier to analyze.
Can multiple filters be applied?
Yes. Multiple filters can be applied to Shopify reports to narrow the data more precisely. Merchants can combine filters, such as date, product, sales channel, or customer information, to focus on specific data and analyze particular business segments.