Media planning involves selecting channels, budgets, and strategies for campaigns.

Media buying is the process of purchasing advertising space across channels.

Influencer whitelisting allows brands to run ads through influencer accounts.

Video-first advertising prioritizes video content to capture audience attention.

Creative optimization improves ad visuals and messaging for better results.

GDPR is a European privacy law regulating data collection and usage.

Privacy regulations protect user data and impact targeting capabilities.

Third-party cookies track users across websites for advertising purposes.

First-party data are customer data collected directly by a business.