CTA stands for Call-to-Action, encouraging users to take a specific action.

The goal or motivation behind a user’s visit to a website.

The percentage of visitors who leave a site without taking action.

A standalone web page designed specifically for marketing or advertising campaigns.

Testing multiple elements on a page simultaneously to identify the best combination.

A method of comparing two versions of a page to determine which performs better.

Smaller actions such as newsletter signups or adding products to cart.

Major business goals like purchases or subscriptions.

CRO helps businesses generate more revenue without increasing traffic.