t improves content usability and machine understanding.

Making content usable for all users, including those with disabilities.

It improves security and trust.

A secure communication protocol for websites.

They help search engines discover content.

A page’s eligibility to be included in search engine indexes.

A search engine’s ability to access website pages.

Many searches occur on mobile devices.

Designing websites to function well on mobile devices.

Faster websites provide better user experiences and improve rankings.