FTC disclosure requires influencers to clearly mention sponsored partnerships.

#ad, #sponsored, and #paidpartnership are commonly used.

Influencer fraud involves fake followers, fake engagement, or misleading metrics.

By analyzing engagement quality, follower growth, and audience authenticity tools.

Vanity metrics are numbers like follower count that may not reflect real impact.

Authenticity refers to how genuine and trustworthy an influencer appears.

Authentic content builds stronger audience trust and better campaign performance.