Social proof is when people trust products because others recommend or use them.

It is a partnership between brands and creators for promotional activities.

These are ongoing collaborations between brands and influencers over time.

They build stronger brand consistency and audience trust.

A brand ambassador is a creator who consistently represents a brand.

It is the process of identifying influencers that align with brand goals.

Audience relevance, engagement, authenticity, content quality, and niche.