Landing pages improve conversion rates by matching user intent and ad messaging.

A/B testing compares two versions of ads or landing pages to determine better performance.

Advertisers can test headlines, images, CTAs, audiences, and placements.

CTA stands for Call-To-Action, encouraging users to take specific actions.

Examples include “Buy Now,” “Learn More,” “Sign Up,” and “Get Started.”

Ad fatigue occurs when audiences repeatedly see the same ad, reducing performance.

Rotate creatives, refresh messaging, and expand audience targeting.