Paid media marketing is the practice of paying advertising platforms to promote products, services, or brands to a targeted audience.

The main types include search ads, display ads, social media ads, video ads, shopping ads, native ads, and influencer sponsorships.

PPC stands for Pay-Per-Click, a model where advertisers pay only when users click on their ads.

CPM stands for Cost Per Mille, meaning the cost for 1,000 ad impressions.

ROAS stands for Return on Ad Spend and measures revenue generated from advertising compared to ad cost.