Influencer marketing is a strategy where brands collaborate with creators or public figures to promote products or services to their audience.

The future of paid media includes AI-driven automation, privacy-focused targeting, short-form video, and omnichannel personalization.

Key skills include analytics, copywriting, audience targeting, budgeting, and optimization.

Important KPIs include CTR, CPC, CPA, ROAS, impressions, conversions, and engagement.

Campaign reporting analyzes performance metrics and insights.

Media planning involves selecting channels, budgets, and strategies for campaigns.

Media buying is the process of purchasing advertising space across channels.