A paid partnership is a sponsored collaboration where influencers receive compensation.

It is when brands send free products to influencers for potential promotion.

Creator licensing gives brands rights to use influencer-created content.

Whitelisting allows brands to run ads using an influencer’s social media account.

They help align the influencer and brand on messaging and objectives.

A creator brief is a document outlining campaign goals, deliverables, timelines, and expectations.

Using sales data, traffic, engagement, conversions, promo codes, and analytics.