NOIR & BLANCO COMMUNITY
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Why use marketing reports?
Merchants use marketing reports to understand how their marketing efforts contribute to store performance. They can help merchants: Measure marketing campaign performance Track sales and conversions from marketing channels Compare different marketing sources Identify which campaigns generate the besRead more
Merchants use marketing reports to understand how their marketing efforts contribute to store performance. They can help merchants:
- Measure marketing campaign performance
- Track sales and conversions from marketing channels
- Compare different marketing sources
- Identify which campaigns generate the best results
- Optimize marketing spending and strategies
- Understand customer acquisition and purchasing behavior
See lessWhat is Average Order Value (AOV)?
Average Order Value (AOV) is the average amount customers spend per order. It is calculated as: AOV = Total sales ÷ Number of orders For example, if a store generates ₹50,000 from 100 orders, its AOV is ₹500.
Why track AOV?
Merchants track Average Order Value (AOV) to understand how much customers typically spend per order. Monitoring AOV helps merchants: Measure purchasing behavior Identify opportunities to increase order value Evaluate promotions and upselling strategies Compare performance over time Improve revenueRead more
Merchants track Average Order Value (AOV) to understand how much customers typically spend per order. Monitoring AOV helps merchants:
A higher AOV can indicate that customers are purchasing more products or higher-value items per order.
See lessWhat is Net Sales?
Net sales are the value of sales after subtracting discounts and returns from gross sales. In Shopify, net sales help merchants understand the actual value of products sold before other amounts, such as taxes and shipping charges, are included.
Net sales are the value of sales after subtracting discounts and returns from gross sales. In Shopify, net sales help merchants understand the actual value of products sold before other amounts, such as taxes and shipping charges, are included.
See lessWhat is Gross Sales?
Gross sales are the total value of products sold before deductions such as discounts, returns, and taxes. In Shopify, gross sales help merchants understand the total sales generated from products before these adjustments are applied.
Gross sales are the total value of products sold before deductions such as discounts, returns, and taxes. In Shopify, gross sales help merchants understand the total sales generated from products before these adjustments are applied.
See lessWhat is a conversion rate?
A conversion rate is the percentage of visitors who complete a desired action, such as making a purchase. For an online store, it is commonly calculated as: Conversion rate = (Number of conversions ÷ Number of visitors) × 100 For example, if 100 visitors result in 3 purchases, the conversion rate isRead more
A conversion rate is the percentage of visitors who complete a desired action, such as making a purchase.
For an online store, it is commonly calculated as:
Conversion rate = (Number of conversions ÷ Number of visitors) × 100
For example, if 100 visitors result in 3 purchases, the conversion rate is 3%.
See lessWhy monitor conversion rates?
Merchants monitor conversion rates to understand how effectively their store turns visitors into customers. Tracking conversion rates helps them: Measure store performance Identify checkout or shopping-experience issues Evaluate marketing campaigns Find opportunities to improve sales Track changes oRead more
Merchants monitor conversion rates to understand how effectively their store turns visitors into customers. Tracking conversion rates helps them:
A higher conversion rate generally means a greater percentage of visitors are completing purchases.
See less