CLV helps advertisers understand long-term profitability and optimize acquisition costs.

Customer lifetime value estimates the total revenue a customer generates over time.

Ad personalization customizes ads based on user preferences and behavior.

Cross-device tracking identifies user interactions across multiple devices.

Omnichannel advertising creates consistent messaging across multiple channels.

Black Friday advertising focuses on promotional campaigns during major shopping events.

Seasonality refers to changes in performance during holidays or peak shopping periods.